Jeannette Kraar is Focused on Your Success
The Executive and Entrepreneurial Resource to Build Your Worth in Work
May 18, 2010 Issue 2
 
A NOTE FROM THE COACH

Jeannette Kraar

Is it me or is time moving faster and faster? It was just New Years, I just sent out my tax return and Mother's Day's long gone. Family visited for Spring break and they did nothing but talk about summer vacation. Kids love to speed things up. My son just turned 39 and he's thrilled no one mistakes me for his girlfriend anymore. When our grandson was here, he let everyone know he was 10 and a half. Our niece is now a teen who will soon be driving. I have no interest in letting them or anyone else know I'm 58 and three-quarters (Ooops! Cat's outta the bag.) soon to be turning 60 and getting Social Security. How does this happen?

The only thing that seems to drag for most people I know is the duration of their job search or the constant activity required to maintain and build a business.

So in this issue of Focused on Your Success, I wanted to share some ideas and resources with you that might just help speed up your outcomes while adding more fun to let you savor the day.

Check out Lady Gaga's strategies for professional success and use them for your career or business (If you don’t know who she is you’re probably older than I am. Take that!).

If your job search is stalled, you might want to consider my Accelerated Search Program. I mean, how long can you afford to be out of work?

As for the resources, I love to find new tools and sites that let me get more done, with better results in less time. As I share my favorites, I hope you'll pass on yours too. I'll feature them in the newsletter with your name and claim to fame, LinkedIn URL, website address, etc. Just another way to help you get more visibility as you get Focused on Your Success.
 
And please remember Execunet in South Florida is alive and well.  Click here for the available Execunet meetings I host in Miami, Ft. Lauderdale and Melbourne. 
 
All the best

Jeannette

 
For Greater Professional Success - Let Lady Gaga Make You A Star
Even if you're my age you've probably heard of her. In a very short period of time Lady Gaga has become a phenomenon - an internationally celebrated and very successful icon. So, the question is, how did this young, 24 year old performer - a total newbie - climb to the top of pop music and to the top of charts?

One thing we know for sure - it took more than just talent. The music industry is one of the most difficult and competitive of any professions.

So how did she do it?

Rather than simply rely on her talent, Gaga also used a superb business instinct, a unique style and the desire to incite attention that makes her a standout.

If you're finding that your job search and/or your business is flat, you might want to try a few of Gaga's strategies.

First: Flaunt your talent. Get it out into center stage - but keep something in mind. You use your talent for your personal satisfaction, but you give of your talent to provide for others. While Lady Gaga loves to sing, she gives of her talent to entertain others. She "flaunts her talent" by adding "over-the-top" costumes and an element of surprise to her persona. That attracts and retains interest.

If your talent is sales or marketing or designing, or consulting or teaching or whatever, what does your talent give to others? What about your talent attracts others and retains their interest/support? (If your answer is nothing - get an agent (or in your case a coach) to get from the audition stage to become a headliner!)

Once you figure this out - sing it loud and sing it proud. Just make it a song that your target audience wants to hear. Gaga didn't try to reinvent the sixties. She's hip and now. You need to be current and relevant too.

Second: Get business savvy. Gaga studied success. Her look was inspired by models like Bowie, Grace Jones, Cindy Lauper and others. Gaga has said that she wants to set a revolution in the pop music industry surpassing the queen of pop Madonna. So she started by studying Madonna's success to see how she could improve upon that business model to make it her own unique brand.

The lesson here is to embrace competition and learn from it - especially from people/professionals/companies/businesses that are more successful then you. Then take that information and make it authentically yours.

Three: Be unique. From the time we're old enough to know what it means we all want to "fit in". But in business this is the kiss of death. If nothing makes you better, smarter, more valuable, nicer, more affordable, more dependable, more productive, more interesting, easier to work with, higher quality, more consistent... why should I care?

And, like Gaga, you can't just talk about it - you have to demonstrate it. This is a "performance piece" for everyone.

Four: Incite attention. None of us want to be the industries best kept secret. Gaga aligned herself with people in the business that could help her. She wrote music for others besides writing for herself to get more exposure. She took her look and made it extreme to attract attention in an industry that is all about fashion and image. But rather then create a "signature look" she created a signature brand that's all about change and innovation. Gaga knows getting attention is one thing. Keeping it is another.

The good news is you don't have to bleach your hair platinum or walk around in see-through clothes (although if you went to a networking meeting dressed that way I'm sure you'd be highly memorable).

Just a few ways you can become a rock star in your own rite is to build a strong network, get testimonials, referrals and endorsements for your work, stay current, be visible on line and off, watch and set trends, get out into the industry and/or community as a known expert or leading provider by participating in associations, organizations, civic groups, boards of directors and Chambers. The key here is to participate. You must get involved - give of yourself and your expertise.

Thea Andrews, who until recently was Entertainment Tonight's senior correspondent covering music and celebrity has said of Gaga, "She's got that faux-edgy, boundary-pushing persona that makes people feel like they're indulging in something just a little naughty and cutting-edge." Consider this - my thesaurus says "naughty" can also be defined as playful, mischievous and lively. "Cutting edge" has lots of positive connotations like superior, progressive and innovative. So go push a boundary and let people in on your progressive self. You may not get a recording contract, but your professional star power is sure to rise.

 
 
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In This Issue

A Note from the Coach

Featured Article

The Coach Recommends

 
THE COACH RECOMMENDS

Whether you're looking for work or looking for someone to help you in your business. Consider these sites for Alternative Employment:

Freelance, Consulting, and Contract Sites:

BrainBid.com - This site allows "free agents" the chance to bid on specific projects available through a number of prospective employers.

Contract Employment Weekly - Associated with the weekly print publication, this site offers members an "Advanced Search" option which they can use to search through a number of job listings by region, keyword, company, posting date, country, or state.

Elance - This site matches service providers with specific projects by allowing providers to bid on various projects posted by a number of businesses. Projects are arranged by category, and a rating system provides service providers with pre-selection feedback. This site requires that the service fee be paid by the service provider.

Freelance.com - This site matches freelancers and project managers with various employers around the world. A Privacy Policy for this site is posted.

Guru.com - Are you a "guru" or independent professional looking to be set up with a contracted project? Use this site to search for permanent or contract employment opportunities by categories such as business, technology, creative, or others. Jobs are also searchable by keyword, location, and subcategory. This site does post a Privacy Policy and all users must fill out a detailed profile which includes a break down of your individual work style preference.

 
Accelerated Search

Have you heard about my Accelerated Search Program?

With the average exec out of work for 18-24 months we're slashing your time in transition. Find out how you can land a great job (not any job) in 90-180 days - guaranteed or services are free! Check my website


 
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About Jeannette Kraar
Jeannette Kraar, Editor
Performance Management International LLC
jkraar@pmicg.com (305) 856-9993
Visit us on-line at http://www.jkraar.com